AFFILIATE

The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the Internet. Commissioned sales are a very old venture. Amazon, for example, launched its associate program in July 1996.

Hardcore Games is a participant in the several associate programs which is an advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

AGENCY TABLE

CORPORATION LOCATION STATUS
Amazon US Amazon has now added UK to some UK visitors
Amazon CPM US Lack of inventory has forced us to abandon use
Google US We no longer use any ads from this agency
Rakuten Japan Large broker, each site is assigned a separate channel
Commission Junction US We no longer use any ads from this agency
Tiger Direct US We no longer use any ads from this agency
Ebay US We no longer use any ads from this agency
UberCPM Australia We no longer use any ads from this agency
PayClick Australia We use their ads on the bottom of posts

NATIVE ADS

Native ads like the ones in use on this site are able to work with the dynamic scaling of the site relative to the agents screen size.  Fixed format display ads do not work well with smaller mobile screen sizes through to 4K panels.

The site uses a proportional theme that maintains the relative proportions regardless of the screen size.

INTEREST BASED ADS

We often select interest based ads as these tend to blend in with the site and are less intrusive compared to older style banner ads. These new class of ads are also slender as exampled at the bottom of the site.